April 29, 2025
Global gaming and esports performance brand, Fnatic, has appointed IMG, a global sports marketing agency, as its exclusive commercial agency to accelerate...
// We power the world's passion for sport
Welcome to Pitchside
Since our story began, IMG has been a pioneer and innovator. That is still true today, but like sport we are continuously evolving. One thing that never changes is our commitment to supporting our partners.
We work with the world’s leading sports organizations and rightsholders to leverage the intrinsic value in their assets, brands and fandom.
Join IMG and become a member of an agency that powers the business of sports, serving partners with exceptional insight, influence and creativity. We are proud to make a positive impact on our industry and each other.
We are the support system and infrastructure for sport. Most importantly we are experts. Experts in sport.
We Are Pitchside
We work together to bring any strategy, campaign, or idea to life; delivering content, technology and products that fuel the emotions and excitement unique to world-class sport.
// insights
A guide to sports sponsorship
Sport’s ability to constantly evolve and embrace new innovations forms it’s foundations for successful partnerships. Sports sponsorship offers a wealth of opportunities for brands seeking to engage with dynamic, passionate and digitally savvy audiences.
// explore our services
Our partners
// read our latest news
- All Posts
- Blog
April 29, 2025
The United Football League (UFL), the premier professional spring football league, and DAZN, the world’s leading sports entertainment platform, have signed...
April 29, 2025
The United States Tennis Association (USTA) today announced a multi-year extension and expansion of its partnership with IMG, a leading global...
April 29, 2025
Euroleague Basketball and the Sports Channel have officially announced the extension of their long-standing media rights partnership, securing exclusive broadcasting rights...